Populating your feed

The best thing about Material is its dead-simple setup process. Right when you download the app, all you have to do is log in with either your Twitter or Facebook account, and wait as Material analyzes your data. Of course, if you log in with both of your social accounts, then the app will have more to analyze and thus a better opportunity to home in on your interests. But I signed in with only my Twitter account and still, it appeared to do just fine. The caveat here is that you must actually use the social account that you link, otherwise Material won't have much to work with.

Now, here's what makes Material unique. Once the app finishes analyzing your social data, its algorithm creates a sort of digest filled with stories relevant to your interests. The app feeds you a different digest twice a day (Morning Edition and Afternoon Edition), and each is tailored to your ongoing social graph, almost like a personalized magazine. Stories are divided into categories like Computing, Film, Design, and Basketball. And if the algorithm didn't get all of your interests right, you can manually delete or add categories as needed.

To get set up, just sign in to your Twitter or Facebook account, and wait while Material puts together your digest.

(Credit: Screenshot by Jaymar Cabebe/CNET)

While other apps, like Flipboard and Feedly, mostly rely on you adding specific news sources to your feed, Material does all the work for you. Based on your interests, it fills your digest with stories from sites ranging from large-scale news outlets to smaller independent blogs. With this system, you don't get to carefully curate your feed, but you do get to see stories from sites you otherwise might not have known about. And that element of discovery is valuable.

Consuming content
Overall, Material's interface is well designed, with lateral and vertical swipe gestures to go between stories and categories. The category screens are nice, with full-width images and bright colors. And the popped-out story pages give you a no-frills view of stories, similar to what you would see in an RSS reader app like Feedly. You can even jump to a full Web view of a story by hitting the double-arrow button up top, and you can share a story via Android's Share protocol.